Last edited by Bahn
Friday, May 15, 2020 | History

3 edition of Advertising financial services found in the catalog.

Advertising financial services

James E. Turner

Advertising financial services

a handbook for management

by James E. Turner

  • 119 Want to read
  • 26 Currently reading

Published by Lafferty Publications in Dublin .
Written in English

    Subjects:
  • Advertising -- Financial services industry.,
  • Financial services industry -- Marketing.

  • Edition Notes

    Statementby James E. Turner.
    The Physical Object
    Paginationxvii,268p. :
    Number of Pages268
    ID Numbers
    Open LibraryOL17303912M
    ISBN 100948394595
    OCLC/WorldCa27851525

    ISBN: OCLC Number: Description: xv, pages: illustrations ; 24 cm: Contents: The challenges of marketing financial services --The consumer decision process in financial services --Categories of financial products and services --Pricing --Advertising --Distribution --New product introduction in financial services markets --Segmenting financial services. This second edition of Marketing Financial Services, written by leading experts in the field, examines the increasing use of marketing techniques in the financial services industry. Within the practical business context of the changing, competitive climate, the book details the implications for marketing .

    Enhance your digital advertising strategy with financial services industry insights. Read the tips and trends to maximize your marketing success. The roadmap to success for financial professionals using real-world examples, practical how-tos, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing .

    The NOOK Book (eBook) of the Marketing Financial Services by Mike Wright, Trevor Watkins | at Barnes & Noble. FREE Shipping on $35 or more! Due to COVID, orders may be delayed. The Financial Services, including banking and non-banking services, are the fastest growing sectors with significant potential of growth in emerging countries. As a result, Financial Services Marketing has generated lot of interest among academicians and practioners. The book is a comprehensive guide for students of Financial Services Marketing.


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Advertising financial services by James E. Turner Download PDF EPUB FB2

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About the Author. JILLIAN DAWES FARQUHAR is is Professor of Marketing Strategy at the University of Bedfordshire, UK. She has extensive experience of consulting for major financial services providers and is Editor of the International Journal of Bank Marketing.

ARTHUR MEIDAN Cited by: 'Dramatic changes in technology, regulations and consumer behavior are transforming the financial services industry around the world. This book provides an excellent and comprehensive perspective from several experts on how marketing practices need to change in this dynamic industry.' - Sunil Gupta, Professor, Harvard University, USA 'This book Format: Hardcover.

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The text will be of great use to professionals in the financial .Marketing Financial Services book. Read reviews from world’s largest community for readers. Professor Meidan's book is a comprehensive, state-of-the-art /5(6).The fully updated and expanded Marketing Financial Services (8th edition) delivers a deep dive into marketing concepts and activities as they relate to the special requirements of financial services marketing.